For the weaving of “Futurecraft Strung” shoe upper, Adidas adopted the use of a robot ←, obtaining a highly customisable product in terms of material, pattern and foot shape. The fabric – the first on the market – is a result of a research loop starting from designing to simulation, carried out in collaboration with Kram/Weisshaar studio. Adidas’s intent is that of responding to individual needs of the athletes in order to develop codes, software and robots at a level of excellence enough to share the company’s know-how at a commercial pace by the end of 2021.
Furthermore
This dossier refers to the topics covered by the second virtuous design practice “Sharp operations for proper actions” and aims at arranging daily actions so as not to lose time and efficiency.
Articles covering the same topics:
‣ Lo smartwatch che ti fa concentrare sul mondo reale, Domus, 2020 (IT).